To Tighten Belts, SIA to Shorten Skirts

by Michael Bloombird
Singapore Airlines has said they will be taking immediate measures to deal with the losses arising from the economic crisis. According to SIA spokesperson Ms Choe Puay Kee, "We must cut costs and focus on our strengths. We can do both of these by shortening the length of the sarong worn by our Singapore Girls."

Ms Choe said that while other airlines could compete with SIA on services and amenities, "our real appeal is the Singapore Girl, so that's what we must exploit."

Accordingly, the traditional Pierre Balmain-designed batik sarong kebaya worn by female flight attendants will have its skirt length shortened to halfway up the thigh. The estimated savings in fabric costs is estimated to be around $3m annually.

"The savings will be a real leg up for us financially," said Ms. Choe.

The new change in outfit will be accompanied by an ad campaign bearing the slogan, "Fly the Friendly Skies, and See More Friendly Thighs".

Air stewardess Ms Por Ang Mor accepted the measures as necessary. "Boh pian, mah. If we don't let them cut, we all sure kena chop."

SIA had also intended to shorten the length of the stewardesses' blouses to expose their belly buttons in line with current fashion trends, but, as Ms. Choe put it, "We didn't have the stomach for such a drastic
move."